First Steps In Making A Podcast
Each once in a while I am requested what are the first steps in creating a podcast. Inevitably these prospects think that a podcast is a serious enterprise that needs to be deliberate the identical as some other learning content. They're shocked when I start off by saying that you have performed most popular podcasts (you could try here) of the pre-work already!
What do I imply by pre-work?
It is all that stuff it's worthwhile to do before you create the training content. You see a podcast ought to be considered an audio model of article marketing. It is not really content on its own -- though it can be packed that way.
Instead it normally is used in support of a enterprise (that means promoting a set of data products -- training, books etc.) So much of the pre-work has already been done.
By the time you are ready to start out the Podcast creation it is best to already have:
1. Identified your target audience. This entails creating a profile of your good customer. The type of person that you simply need to work with. With particulars of their wants, desires and habits.
2. Identified your target market's present problems, needs and fears.
3. Identified an answer to solve their problems, achieve their needs or keep away from their fears. This is particular system for using your core product to perform one of many three motivators.
4. Deliberate your product mix. This is a list of all studying content material merchandise you will want to produce both for gross sales and for advertising purposes. Clearly a podcast would be recognized as a kind of studying content products.
At this point you will have already defined what it is advisable to do along with your podcast, how lengthy it will be, and the base format. Now you get to begin the process of creating your podcast.
1. Establish the format of the specific podcast. While you've got already decided the format for the majority of your podcasts, it's worthwhile to determine what format you will use for this podcast. Periodically you might want to change from the standard format just to inject a bit of change.
2. Identify the theme of the podcast. You will wish to inject new subjects into the podcast based mostly on many alternative sources. The best supply, after all, is questions your audience asks. If you're doing a column model format chances are you'll wish to use a typical subject for all of the columns or you may need to hold them independent.
3. Design the podcast. Just as writing an article is made simpler when you've got a list of factors you wish to make so is making a podcast. Nevertheless, not like an article which is easy, a podcast is a medium stage product. So that you at all times want to do it with a script. This script may be written in full or it may be written as a sequence of points. Nonetheless, you do it, you will want a detailed script for every column in your podcast.
What do I imply by pre-work?
It is all that stuff it's worthwhile to do before you create the training content. You see a podcast ought to be considered an audio model of article marketing. It is not really content on its own -- though it can be packed that way.
Instead it normally is used in support of a enterprise (that means promoting a set of data products -- training, books etc.) So much of the pre-work has already been done.
By the time you are ready to start out the Podcast creation it is best to already have:
1. Identified your target audience. This entails creating a profile of your good customer. The type of person that you simply need to work with. With particulars of their wants, desires and habits.
2. Identified your target market's present problems, needs and fears.
3. Identified an answer to solve their problems, achieve their needs or keep away from their fears. This is particular system for using your core product to perform one of many three motivators.
4. Deliberate your product mix. This is a list of all studying content material merchandise you will want to produce both for gross sales and for advertising purposes. Clearly a podcast would be recognized as a kind of studying content products.
At this point you will have already defined what it is advisable to do along with your podcast, how lengthy it will be, and the base format. Now you get to begin the process of creating your podcast.
1. Establish the format of the specific podcast. While you've got already decided the format for the majority of your podcasts, it's worthwhile to determine what format you will use for this podcast. Periodically you might want to change from the standard format just to inject a bit of change.
2. Identify the theme of the podcast. You will wish to inject new subjects into the podcast based mostly on many alternative sources. The best supply, after all, is questions your audience asks. If you're doing a column model format chances are you'll wish to use a typical subject for all of the columns or you may need to hold them independent.
3. Design the podcast. Just as writing an article is made simpler when you've got a list of factors you wish to make so is making a podcast. Nevertheless, not like an article which is easy, a podcast is a medium stage product. So that you at all times want to do it with a script. This script may be written in full or it may be written as a sequence of points. Nonetheless, you do it, you will want a detailed script for every column in your podcast.